Luxury Goods & Lifestyle

French luxury house Chloé recently opened its first boutique in Vietnam, marking the brand's latest expansion in Southeast Asia. While the opening adds another market to Chloé's regional network, it raises a more interesting question: What makes Vietnam commercially viable for global luxury brands today? Vietnam is still a relatively small luxury market compared with China, Japan or South Korea. Rather, it is the steady emergence of an affluent consumer base, supported by thr

The geography of global wealth is becoming increasingly balanced. According to the 2026 Julius Baer Global Wealth and Lifestyle Report, five of the world's ten most expensive cities for a premium lifestyle are in Europe and five are in Asia-Pacific. This is a reflection of where affluent consumers are living, spending, investing, and shaping the future of premium markets. Read the full Julius Baer Global Wealth and Lifestyle Report here to explore the trends shaping the next

When Swiss luxury appliance maker V-ZUG formally entered Indonesia, it marked more than the arrival of a new name in the country’s premium kitchen market. It offered a glimpse into how Southeast Asia’s luxury economy is evolving and what that means for Swiss brands looking east. Indonesia is often discussed as a mass market, but its premium segment tells a different story. A growing number of affluent entrepreneurs, business families and globally minded professionals are inve

Swiss watch exports are showing resilience in 2026, with June exports rising 11.2% year-on-year and reinforcing the industry’s ability to navigate geopolitical uncertainty, shifting consumer behaviour and changing global trade dynamics. According to the Federation of the Swiss Watch Industry (FH), overall export performance in the first half of 2026 remained broadly stable, declining only 0.7% in value compared with the same period in 2025, while export volumes increased by 2